About me

Hello there! My name is Darya Petrushina. For the past 5 years, I’ve been designing digital products, following an earlier career in financial analysis. I’ve grown from freelancing and working at a small design studio to becoming part of one of the largest fintech design teams in the country.

In my work,

I dive deep into the business context and feel comfortable taking end-to-end ownership of a problem — from exploring different approaches and discussing them with the team to presenting and defending solutions to stakeholders and taking them through to launch.

Alongside my work,

I mentor junior designers, helping them build portfolios, develop product thinking, and explore design concepts. I enjoy sharing my experience and seeing people grow in their careers.

Outside of work,

I’m learning new languages and playing piano. I also love traveling and often combine my trips with concerts by my favorite artists. Music and travel help me stay curious and switch perspectives.

Experience

Alfa-Bank

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March 2025–Present

Developing one of the bank’s priority products — Orange Card, a coalition loyalty program in partnership with X5.

Burger King Russia

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2024–2025

My main product was the company’s website, where I led a redesign and built the component library from scratch.

Cashmere.ru

•

2022–2024

Designed interfaces for an e-commerce platform featuring premium Italian fashion brands. Introduced a data-driven approach to the design process.

Goagro Studio

•

2022

Worked on client-facing B2B projects, covering both UX/UI design of digital products and the development of brand identities and visual communications.

Freelance

•

2021

Worked on branding, landing pages, and illustration.

Languages

English — C1

German — B1

Russian — Native

Education

Crisis Management

Bachelor

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